6/19/2023 0 Comments Amazon music customer serviceSocial media following as of December 2022:įacebook – 29m likes Prime Video UK 15m likes .uk 5.6m likes Amazon Kindle 3.9m likes Amazon Fashion 3.2m likes Amazon Web Services 675k likes. With a central branded account and verified accounts for each of its branches, Amazon utilises social media to its fullest potential as both a marketing and customer service tool. Furthermore, as of 2022, Amazon is worth over $1.5 trillion, with founder Jeff Bezos “ first person to ever be worth more than $200 billion.”Īs the world’s largest online retailer, it’s fair to say that Amazon has a clear and decisive grip on the ins and outs of the Digital Marketplace, and that expert knowledge is perfectly evident in their Social Media efforts. The brand first reached a staggering $1 trillion market cap in September 2018, dipping below and back up over 2019. has grown to become a market leader in electronic commerce, expanding into several areas including tech, music, film, apparel, and more. Additionally, it has a clear understanding of who the target audience is.īased in the United States and originally started as an online bookstore back in 1994, Amazon Inc. Amazon & Social Media: How Does Amazon Use It?Īmazon is the e-commerce company that everyone knows about, but how has it used social media to get that notoriety? Amazon understands the effect that a solid social media strategy can have.
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